Branding
Brand identity is everything. Make an impact! Create strong presence through our innovative design and branding solutions. Your design plays an important role in creating strong brand awareness. We are committed to developing your overall image, expressing your ideas, values, and personality. We keep in mind that your identity is the foundation to all your marketing materials.
Do you feel that your visual identity is currently creating a positive impression in your industry? Is it reflecting well the statement that you wish to provide your potential customers?
Arteca creates strong compelling images for you with solutions such as logo development; unique website interfaces, print designs that will help you affirm your brand and arouse customers interest.
Services – Visual Identity
- Logo/Corporate identity design
- Corporate material design ( corporate papers: letterhead, business cards, etc.)
- Implementation Guidelines ( Standards )
Approach – Visual Identity
Successful branding rests on the capacity to target and reach effectively your market. Our approach aims at ensuring a cohesive link between your image, the message you want to convey and the targeted markets.
Step 1 – Preliminary Meeting
Collecting information about the company: potential targeted markets, competition, strategy and messages to be transmitted, operations and achievements of the company, etc.
Step 2 – Target Market
Understanding the contexts and purchasing behaviors of the targeted market.
Step 3 - Proposal
Presentation of various ways of approaching your market, concept sketches and messages.
Step 4 – Production
Realization of the final logo and the corporate material ( Corporate papers ).
Step 5 - Printing
Printing, if required
Step 6 – Graphic Standards
Writing the Implementation Guidelines ( Standards ), if required
Step 7 - Follow-up
Follow-up to ensure that the new visual identity is applied adequately, namely that the material marketing is in line with the visual identity.
