Web
More than a virtual presence, a website allows you to expand the boundaries of your business. Your website can become your “best representative”: in today’s electronic age, the majority of your potential customers will visit your site before they consider doing business with you. Are you satisfied with your current Web site? Do you feel that your potential clients can easily find and understand the benefits of your services and products?
Our approach goes beyond Web technologies, our concern is to develop interactive tools which will enable you to establish a privileged relation with your customers.
Our Services – Interactive Solutions
- Web site design (informational, transactional, portals)
- Web site logistics (optimization, hosting, ...)
- Email campaigns
- Electronic presentations (corporate and product presentation, on CD-Rom and other interactive tools)
- Sales presentations
- Trade show presentations (self-running or interactive)
Our Approach – Interactive Solutions
Our rigorous methodology enables you to follow each steps of your project and make adjustments to the site before it is finalized. Here are the principal steps of the Web site design (note: the process is similar for the production of other interactive tools):
Step 1 – Planning
Determining your needs and expectations, deadlines and budget.
Step 2 – Target Market
Identifying online behaviors of your audience, validating the site structure (web architecture) ...
Step 3 – Design
Designing the site : specifications of the interfaces, navigation, content and visual design.
Step 4 – Content
Content strategy and production : your online visitors are expecting to find the information rapidly and easily. Consequently, it is important to offer them with a simple and concise site. This step includes programming the templates and style sheets, preparing the visuals elements in the content, …
Step 5 – Intégration
Technology integration: this step requires specialized knowledge in online languages and protocols, the team proceeds to the programming, debugging, testing, ...
Step 6 – Evaluation
We consider this step as a priority: final adjustments are performed before the site is officially launched. Our knowledge of the W3C standards (World Wide Web Consortium) enables us to optimize your site according to your objectives of accessibility for your target customers. At this stage, we will test the ergonomics of navigation, of the interface and of the content (presentation and organization of the content according to the behaviors of the target audience).
Step 7 – Optimization
Search engine optimization in order to maximize your potential client’ search results, in other words to help them easily find your business on the Web.
Step 8 – Follow-up
A regular follow-up to ensure that the new web site is providing you with the expected results, which will eventually bring us to perform updates and modifications according to your needs.
